News
2025

SH-RD in Miami Cosmoprof
Miami, USA l JAN. 22-24
In addition to the highest-quality bestselling products and new items, the rising awareness of scalp health has led to the emergence of innovative hair care systems, sparking a global trend.
Moreover, we are showcasing the two greasy, dandruff scalp must-have shampoo, “Thyme intensive shampoo” and “Tea tree scalp shampoo” from SH-RD collection. They are recommended to use it continuously to improve the problem of dandruff. We all agree that SH-RD’s professional hair care line and the plant-based scalp series can help their consumers.
Cosmoprof proved to be an ideal platform to showcase our strengths. SH-RD showcases the best products to industry professionals and consumers from around the world. We're thrilled by the positive response and look forward to continuing to connect with industry leaders. We would love to discuss with potential partners how you can build up a hair salon, beauty salon, and sales network to reach consumers and customers and drive growth.

SH-RD Shines at COSME Tokyo
Odaiba, Japan l JAN. 15-17
SH-RD captured the spotlight at the 2025 Tokyo COSME Tech exhibition with its unique "Gorgeous Feather Lamp" and "Golden Chocolate Mountain" installations. The captivating displays, combined with exquisite giveaways, attracted a steady stream of visitors and ignited a social media frenzy. This successful event significantly boosted the brand's visibility in the Japanese market.
Successful event:
SH-RD made its grand entrance at Tokyo BIG SIGHT, participating in Asia's most influential beauty industry B2B exhibition - Tokyo International Cosmetics R&D, Ingredients & Manufacturing Technology Exhibition (COSME TECH TOKYO). This event is part of COSME WEEK TOKYO, one of Japan's largest beauty events.
Brand opportunities:
At the exhibition, SH-RD successfully showcased its unique brand charm and attracted significant attention from potential Japanese buyers, laying a solid foundation for further expansion in the Japanese market. Through this event, SH-RD once again demonstrated its exceptional product quality and innovation, continuing to cultivate global markets and share beauty with the world.

In India Bound!
India l Jan. 12-16 2025
We've cultivated valuable partnerships, explored the market deeply, and experienced the vibrant Indian culture firsthand.
Replicating Success, Expanding into India: Engaged in deep discussions with local partners; the Shaanhonq model will be accelerated for implementation in the Indian market.
Building a Strong Foundation: We engaged in insightful discussions with local partners, outlining a roadmap for accelerated growth in the Indian market, bringing higher quality products and services to local consumers.
Tailored for India: We collaborated closely to develop exclusive new products designed specifically for Indian consumers, showcasing our commitment to local needs.
Cultural Immersion: Beyond business, we immersed ourselves in the rich Indian culture, attending local weddings and banquets. This cultural exchange deepened our understanding and strengthened our bonds.
This trip was more than just business; it was a journey of friendship and mutual growth. We're confident that these experiences will fuel our success in the Indian market and bring even higher quality products to global consumers.

SH-RD Successfully Launches in Indonesia with Sociolla
Indonesia | Jan, 2025
SH-RD x Sociolla: A Perfect Match
The successful launch of SH-RD on Sociolla not only expands our product distribution channels but also introduces the superior quality and unique appeal of SH-RD to a broader audience of Indonesian consumers Meanwhile, Sociolla can further enrich its product offerings and cater to the unique needs of its customers by introducing SH-RD's innovative and high-quality products.
A Powerful Partnership for Mutual Success
The collaboration between SH-RD and Sociolla is a result of the strong alignment between our brands' philosophies and market values. Through this partnership, SH-RD will leverage Sociolla's deep-rooted influence in the Indonesian market to accelerate brand awareness and market share in the region. Sociolla will also expand its offerings and better serve customer needs with SH-RD products.